Amazon Australia’s eagerly anticiapted launch was a flop, the mood went from hype and excitement to anger and frustration. Aussies wern’t just disengaged and apathetic towards Amazon, they rejected them completely.

We needed to shift their brand image and consideration fast by showing Aussies we understood their lifestlye, cultural nuances and slang. Proving we had a product for every need.

‘Advertising at its very best’ — Russel Howcroft
  Easy Az.

Sydney, Australia.