In a world filled with fake people drinking fake drinks on a fake beach we wanted to be less contrived and have a bit more fun. Inspiring people to chase fun, not the fake, by reminding them that Pepsi Max has maximum taste, wth no sugar.

As the son of a second generation sugar cane famer, this work brings shame on my family and even more confusion to my father as to why I’m in advertising. 
 Wasn’t Expecting That

2019©
Sydney, Australia.