At the very beginning of our COVID lockdown, our team collectively wanted to curb the feeling of hopelessness with some positive and optimistic thinking. So we quickly rustled together a free and open report that shared our perspective on how brands and people could navigate through the chaos.
It identified eight emerging cultural values that are unique to Australia and provided a simple framework to help brands plan across three phases: Response, Recovery, and Revival.
Reading it now, it feels as if the culture has shifted many times over, but I hope you still enjoy reading it.
Read the report here.
Download a PDF here.
This report was co-authored by the strategy team at TBWA. Some of the best people I know.