Matthew Moran

Tourism New Zealand

This is how we winter

Nobody does winter like New Zealand. But it’s not in our nature to brag or boast so we took a humble, understated approach to show Aussies why winter in New Zealand is unlike any other. Building on the 100% Pure Welcome brand platform, we wanted to show Aussie’s around with the warm and welcoming manaakitanga (hospitality) we're famous for.